<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Noel’s Notes]]></title><description><![CDATA[Applying philosophical reflection and empirical inquiry to the everyday.]]></description><link>https://www.n-otes.com</link><image><url>https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png</url><title>Noel’s Notes</title><link>https://www.n-otes.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 04 Apr 2026 23:52:24 GMT</lastBuildDate><atom:link href="https://www.n-otes.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Noel Kronenberg]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[noelkronenberg@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[noelkronenberg@substack.com]]></itunes:email><itunes:name><![CDATA[Noel Kronenberg]]></itunes:name></itunes:owner><itunes:author><![CDATA[Noel Kronenberg]]></itunes:author><googleplay:owner><![CDATA[noelkronenberg@substack.com]]></googleplay:owner><googleplay:email><![CDATA[noelkronenberg@substack.com]]></googleplay:email><googleplay:author><![CDATA[Noel Kronenberg]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Guiding principles]]></title><description><![CDATA[Pillars to guide your life.]]></description><link>https://www.n-otes.com/p/principles</link><guid isPermaLink="false">https://www.n-otes.com/p/principles</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Wed, 31 Dec 2025 12:49:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Embody them. Build your decisions upon them.</p><h3>1. Emotional Intelligence</h3><blockquote><p>Feel, skilfully.</p></blockquote><p>A healthy mind is the cornerstone of a healthy existence. Be self-aware of your emotional states. Don&#8217;t let them uncontrollably guide your thoughts or actions. Skilfully manage them with reflection and intent. Practise mindfulness meditation. It is a skill to be learned and improved upon.</p><p><strong>Influences:</strong> The School of Life (Alain de Botton), The Art of Loving (Erich Fromm), Waking Up (Sam Harris)</p><h3>2. Discipline</h3><blockquote><p>Be unapologetically disciplined.</p></blockquote><p>The only thing or person you can truly control is yourself. Hence, discipline lies at the core of fulfilling most wants and needs. It pays off to be &#8211; unapologetically disciplined. In everything you do, practise this skill. Because that is what it is: a malleable skill.</p><p><strong>Influences:</strong> Meditations (Marcus Aurelius), Enchiridion (Epictetus), The Courage to Be Disliked (Ichiro Kishimi and Fumitake Koga)</p><h3>3. Intention</h3><blockquote><p>Life is ending every second, don&#8217;t be stupid.</p></blockquote><p>Remind yourself of your own mortality. Be aware of how you spend your limited time. Do so with intention. Embody a philosophy of life &#8211; to live a life worth having lived.</p><p><strong>Influences:</strong> A Guide to the Good Life (William B. Irvine), Meditations (Marcus Aurelius), Enchiridion (Epictetus), The Little Book of Hygge (Meik Wiking)</p><h3>4. Virtue</h3><blockquote><p>Be good, do good.</p></blockquote><p>The highest good is virtue. Be a good person. Find joy in being of use to society, in contributing. Maximise your potential and have a positive net contribution. Let this principle be at the core of your decisions. It will be intrinsic. It will be freeing.</p><p><strong>Influences:</strong> Meditations (Marcus Aurelius), The Daily Stoic (Ryan Holiday and Stephen Hanselman)</p><h3>5. Passion</h3><blockquote><p>Be insanely passionate about something.</p></blockquote><p>Have something that makes you forget to eat or sleep. This passion allows you to pursue and create relentlessly. It will be deeply meaningful.</p><p><strong>Influences:</strong> Man&#8217;s Search for Meaning (Viktor E. Frankl), Leonardo Da Vinci (Walter Isaacson)</p><h3>6. Curiosity</h3><blockquote><p>Be curious about everything.</p></blockquote><p>Be interested in the little things. Have diverse interests. Be easily fascinated. Ask how and why things work. Learn about them. This curiosity drives continuous excitement. It sparks new ideas.</p><p><strong>Influences:</strong> Leonardo Da Vinci (Walter Isaacson), Surely You&#8217;re Joking, Mr. Feynman! (Richard P. Feynman)</p>]]></content:encoded></item><item><title><![CDATA[On consistency]]></title><description><![CDATA[The key to greatness.]]></description><link>https://www.n-otes.com/p/consistency</link><guid isPermaLink="false">https://www.n-otes.com/p/consistency</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Mon, 29 Dec 2025 19:57:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>To get a large amount of meaningful work done, you primarily must be extremely consistent.</p><p>Don&#8217;t overwork yourself. Simply, practise deep work until 6 pm &#8212; <em><strong>EVERY</strong></em> day. </p><p>Keep it up for a long time. </p><p>It will compound.</p>]]></content:encoded></item><item><title><![CDATA[On time tracking]]></title><description><![CDATA[The case for tracking time beyond professional commitments.]]></description><link>https://www.n-otes.com/p/time-tracking</link><guid isPermaLink="false">https://www.n-otes.com/p/time-tracking</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Mon, 02 Jun 2025 17:14:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I strive to live a life of purpose. The purpose I chose is to contribute to society to the best of my abilities. As life is finite, I have limited time to pursue the act of contributing. Hence, I must use my time wisely. In order to assess and improve my use of time, I must measure it.</p><p>I track all time commitments that matter to me, including those that are personal. The tool of choice is a digital calendar. On it, I prospectively block the time I intend to or must spend. Further, I retrospectively add missing or adjust deviating events. Routinely, I analyse all these entries for frequency and duration to match their importance.</p><p>This allows me to measure and optimise the time I spend and effectively pursue the purpose I set in life.</p>]]></content:encoded></item><item><title><![CDATA[An evidence-based study regimen]]></title><description><![CDATA[How to study effectively.]]></description><link>https://www.n-otes.com/p/study</link><guid isPermaLink="false">https://www.n-otes.com/p/study</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Sun, 10 Sep 2023 12:11:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>An overview of my personal study regimen, a top-of-the-class graduate of the <a href="https://www.timeshighereducation.com/world-university-rankings/2023/subject-ranking/computer-science#!/length/25/locations/DEU/sort_by/rank/sort_order/asc/cols/stats">internationally renowned</a> Technical University of Berlin.</p><h3>I. Groundwork</h3><p>Eat and sleep well enough. Have 8 hours of uninterrupted sleep on a consistent schedule.</p><h3>II. Overview</h3><p>Scope the subject with a mind map. Break larger subjects down into core concepts and find the connections between them.</p><p>Keep the <a href="https://en.wikipedia.org/wiki/Pareto_principle">Pareto principle</a> in mind (i.e., focus on the 20% of content that likely produces 80% of the results).</p><h3>III. Planning</h3><p>Organise your study periods around a <a href="https://aliabdaal.com/retrospectiverevisiontimetables/">retrospective revision timetable</a>. Base your selection of topics to learn next not on arbitrary sequential orderings. Instead, prioritize topics according to areas where your understanding is weakest.</p><h3>IV. Studying</h3><p>Apply <a href="https://en.wikipedia.org/wiki/Parkinson%27s_law">Parkinson&#8217;s law</a> (i.e., that your tasks will use the time available to them) by setting deadlines for yourself and studying with the <a href="https://en.wikipedia.org/wiki/Pomodoro_Technique">Pomodoro technique</a> (i.e., alternate focused intervals with short breaks).</p><p>Interleave your practice by studying several related concepts together.</p><p>Start by understanding core concepts, making use of the <a href="https://en.wikipedia.org/wiki/Learning_by_teaching#Plastic_platypus_learning">Feynman technique</a> (i.e., break complex topics down to their simplest form, explaining them as if to a child).</p><p>Prioritize <a href="https://en.wikipedia.org/wiki/Testing_effect">active recall</a> (i.e., actively try to retrieve information from memory) and <a href="https://en.wikipedia.org/wiki/Spaced_repetition">spaced repetition</a> (i.e., adjust revision frequency based on understanding).</p><h3><strong>References</strong></h3><p>Dunlosky, J., Rawson, K. A., Marsh, E. J., Nathan, M. J., &amp; Willingham, D. T. (2013). Improving Students&#8217; Learning With Effective Learning Techniques: Promising Directions From Cognitive and Educational Psychology. <em>Psychological Science in the Public Interest</em>, <em>14</em>(1), 4&#8211;58. https://doi.org/10.1177/1529100612453266</p><p>Brown,&nbsp;P.&nbsp;C.,&nbsp;Roediger III,&nbsp;H.&nbsp;L.,&nbsp;McDaniel,&nbsp;M.&nbsp;A.&nbsp;(2014).&nbsp;Make It Stick: The Science of Successful Learning.&nbsp;United Kingdom:&nbsp;Harvard University Press.</p><p>Abdaal, A. (2021, February 22). <em>The Ultimate Guide To Studying For Exams</em>. Ali Abdaal. https://aliabdaal.com/studying/the-ultimate-guide-to-studying-for-exams/</p>]]></content:encoded></item><item><title><![CDATA[On joy]]></title><description><![CDATA[Joy, continuous happiness, and contribution to connect the two.]]></description><link>https://www.n-otes.com/p/joy</link><guid isPermaLink="false">https://www.n-otes.com/p/joy</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Sun, 10 Jul 2022 12:03:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Joy can feel like happiness.</p><p>However, extrinsic joy (e.g., societal acclaim) is not a sustainable way to <em>continuous</em> happiness. Don&#8217;t be dependent on external factors (e.g., opinions of others).</p><p>Build a framework of joy that is in your control. </p><p>Focus on intrinsic joy. Find joy in being of use to society, in you, yourself, <em>contributing</em>.</p><p>Simply, be in control of your happiness through the joy of contribution &#8211; and get closer to continuous happiness.</p>]]></content:encoded></item><item><title><![CDATA[Labels as compression]]></title><description><![CDATA[Productive, yet superficial.]]></description><link>https://www.n-otes.com/p/labels</link><guid isPermaLink="false">https://www.n-otes.com/p/labels</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Tue, 31 May 2022 07:21:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Labels are the compression of many, possibly more complex things. </p><p>This can be useful and productive.</p><p>However, this may also provide a view that is too surface-level. </p><p>Keep this in mind.</p>]]></content:encoded></item><item><title><![CDATA[APA framework]]></title><description><![CDATA[Planning for the worst or most important.]]></description><link>https://www.n-otes.com/p/apa</link><guid isPermaLink="false">https://www.n-otes.com/p/apa</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Sun, 13 Jun 2021 14:50:20 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The APA framework is one I intend to use when planning for the worst or most important.</p><p>It consists of:</p><ul><li><p><strong>A</strong>wareness, be aware of what can happen.</p></li><li><p><strong>P</strong>revention, be clear about how to prevent it.</p></li><li><p><strong>A</strong>cceptance, be ready to accept it happening.</p></li></ul>]]></content:encoded></item><item><title><![CDATA[A sustainable identity]]></title><description><![CDATA[Diversification and framing.]]></description><link>https://www.n-otes.com/p/identity</link><guid isPermaLink="false">https://www.n-otes.com/p/identity</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Fri, 12 Mar 2021 14:49:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g9yf!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef543bc4-5c54-4102-baf2-9752fb05d8ba_1000x1000.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Make use of diversification and framing to build a sustainable identity.</p><p>Diversify your identity (<a href="https://markmanson.net/why-you-should-care-about-many-things">Mark Manson</a>).&nbsp;Have many things that make up who you are. Don&#8217;t just be an academic, be an academic who is engaged in the arts. </p><p>If one identity is questioned, you will have other ones holding you up mentally.</p><p>Furthermore, frame your given identity in a way that enables you to detach from it. Don&#8217;t say <em>I am an academic</em>, say <em>I am someone who is engaged in academic work</em>. </p><p>Your work is something you do, not who you innately are (<a href="https://austinkleon.com/show-your-work/">Austin Kleon</a>).&nbsp;Phrasing it this way (i.e., detaching yourself from it) can make it easier to dismantle a bad habit or better yourself within any field.</p><p>Diversify, detach and observe rationally, then act accordingly.</p>]]></content:encoded></item><item><title><![CDATA[Logo design, in short]]></title><description><![CDATA[An essentialist analysis of logo design.]]></description><link>https://www.n-otes.com/p/logos</link><guid isPermaLink="false">https://www.n-otes.com/p/logos</guid><dc:creator><![CDATA[Noel Kronenberg]]></dc:creator><pubDate>Mon, 07 Sep 2020 14:48:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CTrX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>There is no objectively perfect logo. However, this is an attempt to get closer to it, an essentialist analysis of logo design with the lead of Sagi Haviv. He is a <a href="https://en.wikipedia.org/wiki/Sagi_Haviv">reputable identity design specialist</a>, having taken part in the design of numerous well known visual identities.</p><p><a href="https://www.youtube.com/watch?v=Fz-XGd8EX3U&amp;themeRefresh=1">According to Haviv</a>, &#8220;a logo is the period at the end of the sentence. It is not the sentence itself.&#8221; A logo should not carry all the weight of its brand. It should not try to say a whole lot about the brand. In other words, &#8220;a logo is not communication, a logo is identification.&#8221;&nbsp;</p><p>A logo needs to be three main things:</p><h3>Appropriate</h3><p>A logo <a href="https://www.youtube.com/watch?v=Fz-XGd8EX3U&amp;themeRefresh=1">should be appropriate</a> in the feeling it conveys. For instance, a sports-related logo could feel bold and dynamic; in fashion, it could express elegance.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CTrX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CTrX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CTrX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CTrX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CTrX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CTrX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg" width="1024" height="640" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:640,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!CTrX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CTrX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CTrX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CTrX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc3cab705-83f2-4df5-aae1-5d5aecdec51a_1024x640.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3>Distinctive</h3><p>A logo <a href="https://www.youtube.com/watch?v=Fz-XGd8EX3U&amp;themeRefresh=1">should be distinctive and memorable</a>. It should be unique enough to persist in the observer&#8217;s mind. A way to test for this is that someone who just saw the logo for the first time is able to easily sketch it on a piece of paper.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aeVa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aeVa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!aeVa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!aeVa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!aeVa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aeVa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg" width="1024" height="640" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:640,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!aeVa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!aeVa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!aeVa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!aeVa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f06296b-1447-4572-89a5-7be2e9059f3f_1024x640.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3>Simple</h3><p><em>Less is more</em>, a term <a href="https://writingexplained.org/idiom-dictionary/less-is-more">used</a> by many functionalist designers and architects,&nbsp;summarises this aspect to a great degree. A logo should be as reduced as possible. However, this has to be done in a way that still allows for it to be distinctive enough. This enables it to be reproduced in many applications and sizes without losing its readability. &#8220;[It is] kind of <a href="https://www.youtube.com/watch?v=Fz-XGd8EX3U&amp;themeRefresh=1">the continuum on which we work</a> [&#8230;] between distinctiveness and simplicity, how special can we make it while still keeping it uncomplicated [and] how simple can we make it while not [&#8230;] becoming generic.&#8221;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FpFg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FpFg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FpFg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FpFg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FpFg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FpFg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg" width="1024" height="640" data-attrs="{&quot;src&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/bc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:640,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!FpFg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FpFg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FpFg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FpFg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc90dcac-8263-481f-a4ca-3851ee23f70f_1024x640.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Logo design, like so many, if not all design disciplines, is <a href="https://www.youtube.com/watch?v=Fz-XGd8EX3U&amp;themeRefresh=1">a balance</a> between appropriateness, distinctiveness, and simplicity.</p>]]></content:encoded></item></channel></rss>